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Lean Model Generation

How to create a business model in a lean way. How to use a business model canvas, what is a value proposition and what is a MVP etc. When you start a company/project, you have to think about whether it makes sense or not. And if it makes sense, where you are assuming the most things and making the whole business weak in order to tackle it ASAP.

Talking to humans

Are you building a product or service? What if you would go out and actually talk to the target audience? Like talk, talk. The real deal. Have a chat. Now let’s assume you actually do it. How? There are a thousand ways to ruin the opportunity and a few tips and tricks not to!

Growth hacking 101

Basics on growth hacking for startups, entrepreneurs and everyone who needs to think marketing with a subversive mindset (hello big corps. 😉 ). Growth Hacking is the art of finding growth using all the ressources at your disposal.

Think Design

Is design the art of making things beautiful?… NO! It’s not 🙂 Design is much more than that and everyone should learn about it. Understanding good design changes the way you see your life. And the way you build things. Also a little part on branding 🙂

What's your metric?

How’s your company going? Good good. And how do you know? Well… It’s definitely harder to answer for some products than other. Especially depending on the stage (early or late). But you should always have well defined goals. And this requires to understand what is a good metric, how you pick it and how you can analyse it. Once you know all that, focusing and making wonders will be muuuuuch easier. Promise.

Startup Processes

Focus or else you’ll run out of money and die before you know it. But how? This gives you a few answers on how to organise your time on different scales (day to day, week on week, personal vs company) in order to keep your energy and focus high

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